_edited_edited.jpg){kind=small}
SHREYA WAGHMARE
PAID MEDIA SPECIALIST
_edited_edited.jpg)
I'M A SKILLED DIGITAL MARKETING SPECIALIST, PASSIONATE ABOUT DRIVING BUSINESS OUTCOMES THROUGH STRATEGIC AND DATA-DRIVEN PAID ADVERTISING CAMPAIGNS. ORIGINALLY FROM MUMBAI, I'VE HAD THE UNIQUE EXPERIENCE OF GROWING UP IN 5 CITIES ACROSS INDIA AND ATTENDING 7 SCHOOLS. OUTSIDE THE WORLD OF DIGITAL MARKETING, I'M AN AVID TRAVELLER WITH A DEEP LOVE FOR EXPLORING NEW PLACES. BOLLYWOOD, READING, AND DANCING ARE MY OTHER GREAT PASSIONS.
01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN DIGITAL MARKETING
META ADS
75%
AI TOOLS
70%
GOOGLE ADS
95%
TABLEAU / GA4
85%
ASANA / JIRA
80%
AD OPERATIONS
85%
NATIVE ADS
80%
02 PORTFOLIO
03 Experience
2023-Present
Paid Media Specialist
I'm the brains behind the global paid ads strategy at Groupon, managing campaigns across major platforms like Google, Meta, and Instagram. From planning killer campaigns to optimizing every last detail, I'm all about making magic happen.
2021-2023
Senior Digital Marketing Executive
As a Sr Digital Marketing Executive, I was the brains behind the paid ads strategy, turning clicks into conversions and campaigns into success stories! With my optimization magic, I slashed costs, boosted click-through rates, and kept those conversion rates soaring high
2020-2021
Digital Marketing Executive
I was the go-to person for client success in the digital realm! From handling SEO and SEM to crafting websites and writing blogs, I had it covered. As the ultimate point of contact, I ensured top-notch service, delivering measurable results through strategic marketing efforts. With a dynamic approach and a knack for adaptation, I thrived in the fast-paced digital landscape, driving business growth and earning rave reviews.
2018-2018
Marketing Intern
Responsibilities included developing targeted marketing campaigns, overseeing in-store branding and visual merchandising, managing the dealer database, and helping the digital team for a cohesive online presence.
04 Education
Master of Business Administration (MBA)
Advanced Digital Marketing Certification
Bachelor of Management Studies
University of
Mumbai
05 certifications
01.
Google Digital Unlocked
02.
Introduction to Data Studio
03.
Google Ads Display, Video, Search & App
04.
Linkedin Marketing Fundamentals
05.
Google Analytics
Individual